Privacy policy

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE SITE. YOUR USE OF ANY PART OF THE SITE CONSTITUTES YOUR ACCEPTANCE OF AND AGREEMENT TO THIS POLICY.

This Privacy Policy describes how www.rebluelabel.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at contact@rebluelabel.com or by mail using the details provided below:

ReBlue Label LLC, 418 Broadway Ste N, Albany, NY 12207, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Order information
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify, PayPal, Apple Pal, Klarna, or shipping companies like UPS or USPS. 
    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, Pay-Pal account, Venmo or Apple Pal, email address, and phone number.
  • Customer support information
    • Purpose of collection: Advertising purpose or sales metrics. Intern uses only.
    • Source of collection: Survey.
    • Disclosure for a business purpose: ReBlue label DON'T sell customer information or email market list. 
    • Personal Information collected: Offline data, purchased marketing data, sizes purchased data, style preferences and lists.
    • Purpose of collection: to provide customer support and better experiences.
    • Source of collection: collected from you
    • Disclosure for a business purpose: ReBlue Label LLC
    • Personal Information collected: Target customer. Age, size, colors and preferences of style. 

Minors

The Site is not intended for individuals under the age of 18 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • Pal-Pal, credit card companies, Instagram Ads, Facebook Ads, Klarna, TikTok Ads and AdRoll. 

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
    •

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

    Using Personal Information

    Marketing

    We may use Your personal data to send You updates about Our products, including exclusive offers, promotions or new products. We have a legitimate interest in using Your personal data for marketing purposes. This means we do not usually need Your consent to send You marketing information. However, where consent is needed, We will ask for this separately and clearly.

    If You do not wish to be contacted by Us, You can follow the unsubscribe instructions that accompanies any contact e-mail. If You opt-out of certain contacts, We may still contact You about any problems or issues with Your account, profile, or any purchases You have made on the Site or from Us. Please allow Us ten (10) business days from when the request to unsubscribe was received to complete the removal, as some of Our promotions may already have been in process before You submitted Your request.

    We may ask You to confirm or update Your marketing preferences if You ask us to provide further products in the future, or if there are changes in the law, regulation, or the structure of our business. We will always treat Your personal data with the utmost respect and never sell or share it with other organisations outside Our group for marketing purposes.

    Payment

    In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
    • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

    Selling Personal Information

    We do not sell customer personal information. If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below: contact@rebluelabel.com
    If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

    418 Broadway, Ste N, Albany, NY 12207

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Our Site do not sell personal Information, but if you are a resident of California be aware, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

    • We use SHOPIFY AUDIENCES for marketing purposes only.

     

    Your rights

    If You provide us with Your personal data, You may have the following rights with respect to that information:

    • Access - To be provided with a copy of the personal data that You have supplied to Us.
    • Rectification - To request that We correct any errors, outdated information, or omissions in personal data that You have supplied to Us.
    • Erasure (also known as the right to be forgotten) – The right to require Us to delete Your personal data in certain situations.
    • Restriction of processing - The right to require Us to restrict processing of Your personal data in certain circumstances, e.g. if You contest the accuracy of the data.
    • Data portability - The right to receive the personal data You provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain situations.
    • To object - The right to object: at any time to Your personal data being processed for direct marketing (including profiling); in certain other situations to Our continued processing of Your personal data, e.g. processing carried out for the purpose of Our legitimate interests.
    • Not to be subject to automated individual decision making - The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning You or similarly significantly affects You.

    If You request that Your User Information be deleted from Our records, there may be a reasonable delay in processing that request, while We or Our designee verifies that the request is valid and originates from You, and a copy of some or all of the User Information may be retained for legal compliance purposes. If You request that Your User Information be deleted, We reserve the right to terminate and/or limit Your access to the Site. To exercise any of these rights, please contact Us at contact@rebluelabel.com, and We will use commercially reasonable efforts to honor Your request.

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

    Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

    If You are a resident of California, You may submit a written request to Us about how We have shared Your User Information with select third parties for their direct marketing purposes. In response to your written request, We will identify the categories of information shared, if any, and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. Please submit a written request to contact@rebluelabel.com.

    CCPA

    If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

    If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    [Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

    Cookies Necessary for the Functioning of the Store

    Name Function Duration
    _ab Used in connection with access to admin. 2y
    _secure_session_id Used in connection with navigation through a storefront. 24h
    _shopify_country Used in connection with checkout. session
    _shopify_m Used for managing customer privacy settings. 1y
    _shopify_tm Used for managing customer privacy settings. 30min
    _shopify_tw Used for managing customer privacy settings. 2w
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with checkout. 1y
    cart Used in connection with shopping cart. 2w
    cart_currency Used in connection with shopping cart. 2w
    cart_sig Used in connection with checkout. 2w
    cart_ts Used in connection with checkout. 2w
    cart_ver Used in connection with shopping cart. 2w
    checkout Used in connection with checkout. 4w
    checkout_token Used in connection with checkout. 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_one_experiment Used in connection with checkout. session
    checkout_session_lookup Used in connection with checkout. 3w
    checkout_session_token_<<token>> Used in connection with checkout. 3w
    identity-state Used in connection with customer authentication. 24h
    identity-state-<<token>> Used in connection with customer authentication. 24h
    identity_customer_account_number Used in connection with customer authentication. 12w

    Reporting and Analytics

    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify analytics. 30min
    _shopify_d Shopify analytics. session
    _shopify_s Shopify analytics. 30min
    _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
    _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
    _shopify_y Shopify analytics. 1y
    _y Shopify analytics. 1y
    _shopify_evids Shopify analytics. session
    _shopify_ga Shopify and Google Analytics. session
    customer_auth_provider Shopify analytics. session
    customer_auth_session_created_at Shopify analytics. session


    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Complaints

    As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

    If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]

    Last updated: 01/03/2023