Our Story

 

(Re)Blue is a circular denim brand on a mission to transform the fashion industry, one pair of jeans at a time. With sustainable industrial processing, cutting-edge technology and ethical fashion practices, (Re)Blue is providing eco-conscious fashion lovers a choice to create a better future. Each one-of-a-kind garment is made from discarded and recycled denim that has been rescued from production scraps, showcase collections or donated directly to us. Every pair of rescued jeans saves 7 liters of water, 44 pounds of CO2, and prevents the release of greenhouse gas emissions equivalent to driving a passenger car for nearly 50 miles. Together, let us start to reverse the negative impact of fashion. Join the circular fashion movement by giving pre-loved denim a new life and most importantly keeping it out of the landfill. Rescue. Renew. Relove. (Re)Blue.

(Re)Blue is on a mission to take part of the denim revolution by leveraging the power of sustainable textile technology to give pre-loved products a brand new life. In a world where the fashion industry is responsible for 10% of global greenhouse gas emissions, it’s time for a pioneering mission to take action and make a lasting change. By rescuing denim products and production scraps bound for landfills and transforming them into original, one-of-a-kind pieces, (Re)Blue is committed to setting a new standard for the fashion industry–one that is kinder to the planet.

Our Vision

(Re)Blue was founded with the vision of creating a circular economy for denim – one in which products are reused and recycled instead of being sent to landfills. We envision our brand helping to accelerate the change the fashion industry desperately needs in order to become more sustainable. We see (Re)Blue as more than just a denim brand; we see it as a powerful force for good - a movement that can help lead the way to a more sustainable future for fashion. We see our brand as the place where industrial-scale upcycling and leading sustainable technology meet, making (Re)Blue the premier destination for on-trend apparel that is both human - and planet-friendly.